Monday, 1 September 2014

Blink: Wire-Free HD Home Monitoring & Alert System

Blink: the first ultra-affordable, totally wire-free smart HD home monitoring and alert system.
Meet Blink, the one-of-a-kind home monitoring system that's ultra-affordable, simple to set up, and equally perfect for renters or homeowners. Our stylish, totally wire-free design houses innovative HD video technology, plus motion and temperature sensors, to deliver instant home insight through the Blink app for your iOS or Android device. 

place it anywhere


Blink is battery-powered and truly wire-free, so it’s simple to place, position and move within any environment. Create a system that covers your entryways and windows, monitors the garage, or keeps a watchful eye over the kids' rooms (or even the cookie jar). Plus, our unique technology delivers more than a full year of battery life for extended, no-hassle peace of mind.

visual verification


Blink is thoughtfully designed to make peace of mind easy and accessible. As soon as motion is detected, video starts recording and an alert is sent to your smartphone or tablet, so you can see exactly what caused the alert and decide how to react. 
Simply want to check in and see what's happening at home? Live View mode lets you take a look through the Blink app.

ultra-affordable + easy to expand


Our goal is to help protect your home and your pocketbook: Blink starts at just $49 (with no monthly fees), and its unique design makes it easy to create and expand a system that’s just right for your apartment, home or business, for a fraction of the cost of other home monitoring devices.

Blink in the News


TechCrunch - “Security conscious types with a hankering to pepper their homes with sensor-packed cameras to keep remote tabs on their stuff should point their eyes at Blink…”
GigaOm - "This is a pretty slick device, but what’s slicker is the silicon making it possible."
BostInno - "The device's unobtrusive design is key."
TechnologyTell - "The Blink wire-free HD home monitoring system is probably one of – if not the most – the most affordable you can get right now."
SecurityGem - "The technology that powers Blink is what sets Blink apart from other solutions along with a low price and a battery that should last up to one year."
BetaBoston - "Blink is small, designed to sit unobtrusively and spring to life when it detects motion."
Make - "Blink—a new camera system for home monitoring—could well be a leading indicator of something different, silicon designers bringing their next chip to market in a new way."
Brit + Co. - "The best thing about Blink (besides the price) is that it delivers more than a full year of battery life, so you don’t have to worry about charging it all of the time."
                                        CNET | The Boston Globe

Stretch Goal - Achieved

Alarm Feature and Kickstarter Alarm Discount ($600,000)
Blink has officially reached our $600,000 stretch goal, which means that we're introducing a new, optional alarm unit.
Like Blink, the alarm unit will be battery-powered and able to be placed anywhere. It will feature a 105-decibel siren that users can choose to arm or disarm, and specify the length and frequency of the alarm.
How do I get the alarm?
Our Kickstarter backers can add the new alarm unit to their existing system for just $25 (50% off the estimated retail price). To do this:
  • For existing backers: Click "Manage My Pledge" on the main project page and increase your existing pledge by $25 (there are no additional shipping charges)
  • For new backers: Add $25 to the pledge amount for the system you want (eg, if you'd like the two-unit system for $119, pledge $144)
  • Indicate in the backer survey following the campaign that you've pledged an extra $25 to have an alarm unit included with your system
We'll take care of the rest!

Blink Features


HD video
HD video capture ensures that you get a clear view of your home or business, with minimal distortion or blurring.
Motion detection
Blink's feature-rich system includes a motion detector; when armed, any detected motion triggers the recording of a short video clip.
Instant alerts 
Quickly receive a push notification or email alert with a link to the video attached, so you can decide how to respond.
Live View mode
Easily access on-demand video streaming through the Blink app.
Instant On 
With Blink’s Instant On feature, video recording starts within a fraction of a second, so you’ll get a clear look at who or what triggered the alert.
Temperature sensor
Easily monitor the temperature in your home, and customize Blink to alert you if it gets too hot or too cold. 
Night vision
Blink's LED illuminator, coupled with advanced low-light performance of our proprietary technology, ensures that you'll see what’s happening, day or night.
Built-in microphone 
A built-in microphone allows easy audio access, so you can see and hear what’s happening at home.
Privacy assurance
A non-hackable, hardware-based LED indicator and optional audio alert let you know when Blink is recording, or in Live View mode, so you'll never be caught off guard.
Status alerts
Receive notifications when the Wi-Fi connection at home is lost, or when it's time for a battery change.
New Feature - On-board USB storage
The Sync Module will be upgraded (for all backers) to include a USB port that will allow users the option to send video clips directly to on-board storage instead of Blink's servers. All other Blink functionality will be designed to work with this option, provided the USB stick is in place.
New Feature - Auto arm/disarm function
Now, in addition to manually arming and disarming your Blink system, you can arm/disarm the system automatically! Schedule these times in advance, or create location-based rules to define when the system is active.

The Blink App

Simplicity is the core of the Blink system, and our app was created with the same philosophy. Once Blink's motion detector is triggered, you'll quickly receive an alert and link to an accompanying video clip on your iOS or Android device.

The Blink app also allows you to arm/disarm your system, monitor temperature, customize alert settings for each camera unit and will notify you when the WiFi connection is lost or battery life is low.

Live View Mode

Simply want to check in and see what's happening at home? Use Live View mode for instant insight:

One-of-a-Kind Technology

Blink's many features and affordability are made possible by the unique, proprietary technology at the heart of the system. Our one-of-a-kind chip delivers a perfectly customized degree of power usage that allows Blink's compact, battery-powered design without compromising quality of features.

Simple, DIY Set Up

Every Blink system comes with our proprietary Sync Module, which helps facilitate quick, easy set-up and moderates the power used by your Blink camera unit. The Sync Module requires no assembly or configuration; simply plug it in, then follow the prompts of the Blink app to get started.

To set up your Blink system:
  • Plug the Sync Module into any wall outlet
  • Launch the Blink app and run the Setup Wizard
  • Place your Blink unit(s) wherever you'd like
With that, you're free to create and expand a system that's perfectly tailored to your home: Blink's battery-powered, wire-free design means it's simple to monitor any part of your home, from entryways and windows to the living room, kitchen, kids' rooms or garage.

Privacy Assurance

In addition to the non-hackable, hardware-based LED indicator that lets you know when Blink is recording or in Live View mode, the system also ensures that your video and data is encrypted and secured through SSL communication.

Blink API

While Blink’s pilot product is first designed to deliver simple, affordable home insight, it’s our mission to make the system much more than that! To help accomplish this more quickly, we’ll to open our client API and enable our developer community to create additional tools and software that will help accelerate the introduction of new features such as additional storage options, allowing Blink users to more easily customize a system that perfectly fits their home and lifestyle.

Why Your Pledge Helps

With Blink, our mission is to make peace of mind effortless and affordable for everyone. Your pledge will contribute to our pursuit of this, and allow us to not only complete development and manufacturing of our flagship product, but also continue our work towards creating a complete ecosystem of Blink smart home products.

Where We Are in Development

Blink has undergone several successful rounds of prototyping, and we are now designing and fabricating a larger lot of systems in support of an alpha test program.
In addition, we're also focused on:
  • Setting up the secure server on which video clips will be hosted
  • Developing a beta version of the Blink app for iOS and Android
  • Preparing to conduct in-home trials of our alpha designs
With that, we are currently on track to deliver units to Blink Beta Program backers in March 2015, and we're excited to keep all of our backers up to date on progress and developments!

Blink Prototype Camera Module:

Blink Prototype Module with Test Bed and Batteries:

Alarm Design Rendering:

Blink Prototype Demos

Blink Prototype + App Interaction Demo:

Video image.
 PLAY
Blink Prototype LED Illumination + Low-Light Video Demo:
Blink Prototype Live View + Image Quality Demo:


iGuardian - The home internet security system

Keep your connected devices safe from malware, exploits, and other online threats. Zero configuration or complicated setup required.

iGuardian is the world’s first Internet protection system designed specifically for home use.
WHAT THE PRESS SAYS ABOUT iGUARDIAN


 THE STORY
Almost every day you can read headlines about cyber-attacks or online threats. Cybercriminals are constantly improving their attack methods to become more sophisticated and difficult to detect. Everyone knows to be careful when clicking on links in emails or opening files. Unfortunately, that is no longer enough. Today, even visiting seemingly safe websites can infect your computer.

For the most part, businesses have figured out how to protect themselves from these new and evolving types of threats. They deploy specialized and expensive firewalls and intrusion prevention systems. But average families and consumers have neither the resources nor the expertise to set up similar network protection for their home Internet or their smart home devices. 
At the same time, consumers today more than ever need an affordable and comprehensive Internet security system designed to stop the advanced threats attacking their networks and the growing number of connected devices they have in their homes,
To protect their home network and connected devices, consumers today have two choices: use antivirus or rely on their router. Antivirus only catches threats once they already are on a device. It is also often ineffective against modern malware. Wireless routers rely on outdated protection and are built to be cheap – not secure. In addition, smart home devices connected to the network, like TV/Cable boxes, network storage, VoIP adapters, video game systems, streaming media consoles, thermostats, smoke detectors, security cameras, lights, refrigerators etc. open up even more opportunities for cybercriminals to breach your home network. 
Why are we doing this?
At Itus Networks, we believe all families deserve peace of mind that the devices connected to their home network are secure and protected 24-hours a day, 7 days a week. We bring families best-in-class threat prevention for their home Internet connection at affordable prices. Our network security systems are specially designed to block cyber attacks while filtering out malware and other undesirable content. Installation requires 5-Minutes and zero configuration or technical knowledge. The iGuardian is designed for home Internet users who want peace of mind when using the Internet, but don’t want to deal with complex configuration, technical details or costly business-solutions.
This is why we created the iGuardian!
It protects all your computers and connected devices from cyber attacks.

We started Itus Networks in April 2014 to provide effective security for the home and to close the gap between ineffective consumer grade devices and expensive business class protection. iGuardian is the first line of defense for anything trying to get in or out of your home network. iGuardian updates itself regularly, to ensure comprehensive protection without any user intervention.
The Product
The iGuardian is a small device that doesn't need much space - it's all in one very smart little box!

iGuardian Prototype 5.25"l x 1.5"h x 1.75"w
iGuardian Prototype 5.25"l x 1.5"h x 1.75"w

The iGuardian prototype is smaller than a banana and barely bigger than a pack of gum!
The iGuardian prototype is smaller than a banana and barely bigger than a pack of gum!
 Prototype iGuardian Hardware Specs
        - 2x 600MHz ARM11 (Cavium Econa CNS3420)
        - 512MB RAM
        - 32MB Flash
        - 2x GbE Interfaces
        - 1x RJ45 Console Cable
        - 8GB MicroSD Card


How we measure up!
How we measure up!
Target Specifications for Kickstarter Edition iGuardian:
  •          -  2x 1.0 GHz MIPS64 (Cavium Octeon III 7020)
             -  1Gb DDR3 RAM
             -  3x GbE Interfaces
             -  1x RJ45 Serial Console
             -  64MB Flash
             -  SD Card Slot

Current Design for Kickstarter Edition iGuardian
Current Design for Kickstarter Edition iGuardian

Quite Simple
iGuardian is designed to provide business-grade security for home Internet users.
Our typical customer is everyone with a high-speed Internet connection. We give you peace of mind that your Internet connection is safe and secure. 
iGuardian provides true business-class protection, but costs a fraction of the price and requires no technical knowledge to operate. Itus customers also receive lifetime access to free community security updates, so no costly monthly subscription is required to stay protected.
iGuardian offers comprehensive security because it sits at the "source" and is plugged in right where the Internet enters your home. 
We designed the iGuardian this way, so it protects all devices that connect to your home network including smartphones, laptops, desktops, tablets TVs, cable boxes, security camera systems, smoke detectors, thermostats, refrigerators etc.
What is the iGuardian?
The iGuardian is an embedded Linux system based on OpenWRT and runs Snort as an in-line intrusion prevention system. It has been designed and optimized for easy installation and provides advanced threat prevention against a wide variety of attacks. The iGuardian protects your connected devices from Internet threats with a reliable, simple and affordable solution.
The iGuardian protects you against a wide range of threats, including viruses, phishing scams, malicious websites, java, browser, and file exploits, drive-by-downloads, watering-hole attacks, botnets, data-theft, remote access Trojans and key-loggers.
How does iGuardian work?
The iGuardian inspects all traffic coming in and going out of your home network looking for patterns of known attacks. As traffic enters the network it is first intercepted and processed by the iGuardian before being forwarded to its final destination. The iGuardian utilizes Snort as an in-line intrusion prevention system to intercept, decode, normalized, then process packets flowing through the network. The packet data (or payload) is compared against a list of known attack patterns (or rules), if a match is found, the offending packets are dropped and the connection is reset thus preventing the attack from ever reaching it's intended target. By default, the iGuardian utilizes rules in 'Reject' mode.
About Us
Itus Networks is a startup in San Jose, California, founded by veterans of the enterprise network security industry. We believe in something very simple: everyone should know that their home network and everything connected to it are always protected and safe. 
We founded Itus Networks to offer highly effective Internet protection for everyone that is:
                - Comprehensive
                - Easy to use
                - Affordable 



Who is making this happen?

Daniel Ayoub - Co-Founder of Itus Networks. 
Creative Visionary and Inventor of the iGuardian. Daniel is a lifelong hobbyist and hacker turned entrepreneur. When not working on keeping the Internet safer for everyone's home, he enjoys spending time with his wife, two young boys and dog in sunny San Jose.

Jock Breitwieser - Co-Founder of Itus Networks. 
Marketing and communications professional, with 20 years experience in the high-tech industry. Born in Germany, but Californian at heart. In his (rare) free time he loves to hang out with his family and friends and do the occasional triathlon.

A special thanks goes to our strategic partner Rhino Labs, who we work with every step along the way, from development to production to fulfillment. 
Use of Funds
With the funds from our Kickstarter campaign, we'll be able to start production of iGuardian. To reduce the average production cost per unit and be able to offer iGuardian at a consumer price, we need to produce a minimum of 800 pieces.